About us

A group of people sitting at tables in a brightly lit office or classroom, engaged in discussion or work. The room has large windows letting in natural light and overhead ductwork. Papers, laptops, and water bottles are scattered on the tables.

Badass Unicorn is a personal development training and coaching consultancy that helps individuals and teams to thrive through self-discovery, energy and connection.

We believe in the power of people’s potential…That within each of us is an inner you-nicorn with remarkable gifts to give the world.

By helping people to reconnect with their badassery, we harness their ability to overcome their self-limiting beliefs to ignite their you-niqueness.

What is
Badass Unicorn?

Badass businesses we work with

Logos of various companies including Google, Ocado, McDonald's, Bloom & Wild, OVO Energy, Deliveroo, WPP, Tony's Chocolonely, Gousto, Publicis, ClearScore, News UK, graze, Bumble, Braze, Tesco, TransUnion, Dojo, Dentsu, and UNiDAYS.
Person in pinstripe suit standing in front of a Deliveroo scooter display.

Hey - I’m Alice

Following four years scaling one of Europe’s fastest-growing companies, Deliveroo, I experienced my biggest crisis to date as leader of EU Marketing - a demotion.

Thankfully, I’d discovered the power of personal development a year earlier, which helped me to reframe this confidence-shattering situation into the best thing that ever happened to me…

This led me to “follow the scent” of my strengths in speaking, facilitation, coaching, and storytelling.

What began as a passion project soon became a burgeoning side hustle whilst transitioning from a 10-year career in marketing to spearhead Deliveroo’s learning team.

When hit with another common professional punch in May 2020 - risk of redundancy - I took it as a sign…

That it was time to spread the badass magic of personal development full-time…and I’ve never looked back since. Unless you count the fact that Deliveroo’s now a client! ;)