About us
What is Badass Unicorn?
Badass Unicorn is a personal development consultancy that helps individuals to thrive through greater self-awareness.
We believe in the power of people’s potential and like to imagine what life would look like if we each figured out what we were meant to do with it. To achieve this, we’re on a mission is to make personal development mainstream.
Who is Badass Unicorn?
Alice ter Haar is a personal development evangelist
turned solopreneur.
Following four years scaling one of Europe’s fastest growing companies, Deliveroo, Alice experienced her biggest career crisis - a demotion.
Thankfully, she’d discovered the power of personal development a year earlier, which helped her to reframe this as an opportunity…
This led her on a journey to “Follow the Scent” of her strengths in facilitation, coaching and storytelling.
What began as a passion project soon became a formal side hustle whilst she transitioned from a 10-year career in marketing to spearhead Deliveroo’s learning team.
She left Deliveroo in 2020 to spread the badass magic of personal development full-time.
What does Badass Unicorn care about?
Our purpose is to inspire individuals and teams to fulfil their potential. We help individuals to explore the most powerful factor in personal and professional success - themselves. With this they gain the clarity and confidence to pursue their goals and be more of their best everyday.
Watch Badass Unicorn
See Badass Unicorn in action at The Festival Of Marketing